The best way to optimize your Google My Business Listing when choosing a category is to be specific. ‘Clothing Store’ is more competitive than ‘Women’s Clothing Store’.
Technical SEO -Search Engine Optimization
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in search engines. In previous posts, we addressed the reasons you need SEO for your website, discussed the basics for on-page SEO and how to use link building to help your off-page SEO. In this post, we will be focusing on technical SEO 5 Factors That Affect Your Technical SEO Site speed Make your site crawlable Dead links Avoid duplicating content Ensure your site is secure Site speed According to Google’s latest research, the time it takes to load the...
Off-Page SEO and Link-Building
Off-page SEO is one of the three techniques of Search Engine Optimization, the other two are On-page SEO and Technical SEO. First, what is SEO? SEO is an acronym for Search Engine Optimization which refers to increasing the visibility of your website or web pages on search engines, in order to increase the traffic to the website. Now, what is off-Page SEO? Off-Page SEO, as the name implies, refers to all of the activities that you and others do away from your website to raise the ranking of your website or web pages with search engines. Let’s focus on how...
How to Choose The Right Social Media Platform for Your Business
Social media is among the most effective marketing methods that a business has at its disposal. However not all social media channels are the same, each has its own set of unique users and the different ways they interact with content. So how do you choose the best social media platform? Here are four steps to determine which platform is perfect for your business. Identify your audience Define your goals (business goal) Find your competitors on social media Find your audience Identify your audience Each social media platform caters to a different type of audience, so pay attention to the...
On-Page SEO: Best practices
Before we delve into the best On-page SEO practices, allow me to shed a little light on the term Search Engine Optimization. What is Search Engine Optimization? Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. – Wikipedia Why SEO? Your website is your online office. It works just the same way your offline office works. The more...
10 ways to increase traffic to your website
The role of websites in driving the growth of a business can never be overemphasized. It helps in drawing the attention of online visitors who potentially become customers. That’s why most marketers strive to get high-quality traffic before and after a website launch. Website traffic is both an important indicator and driver of business growth. A quality website can generate more leads, increase conversions, and get more customers. You can read in detail on why it is important for you to have a website – “10 Reasons you need a website” Now that you know the importance of having...
10 Reasons Why You Need a Website
A Website is a window through which your business says hello to the world. Amit Kalantri There are over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. – Internet Live Statistics From the statistic above, it is clear that the number of people who use the internet to search up products, businesses or brands have increased significantly. Therefore, you need to have a well-optimized website to put your business at an advantaged position online. To get a clearer perspective, check out these ten reasons why you need a website, regardless of the industry you are in:...
Why you need a social media expert
A social media expert can help your brand gain a favourable online reputation. This can, in turn, transfer to real-world brand recognition. “Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.” Robert Heinlein In this day and age, no one trusts a company without a social media presence. If you want to run a trustworthy, credible business, you need an attractive social media presence, you need an efficient social media expert. Here are 10 reasons why you need a social media expert. Monitoring Social media experts understand timelines They help generate leads/sales Quality...
SEO TOOLS YOU MUST HAVE IN 2020
With SEO tools, you can accelerate your search engine optimization skills and practice. As a beginner, you might encounter several issues, and get confused on how to ensure your on-page, off-page and technical SEO are on point. Most, if not all of these issues can be fixed with the right tool. Using SEO tools is a sure way to kickstart your SEO and track well, whether you are a beginner or an expert. However, as a small business, investing in all the SEO tools is not a cost-effective step to take. Here’s a list of the 5 SEO tools you...
7 Digital Marketing Mistakes Small Business Owners Make
Having a digital marketing strategy is an essential part of promoting your small business and growing sales. Yet too often small business owners try new marketing tactics without measuring the results and knowing how it aligns with their goals. Here are seven mistakes small business owners make with digital marketing, and how to avoid or correct them. Lack of a digital marketing budget Inadequate knowledge of the target audience Focus on Likes and Follower Count, Not Conversions Product niche definition and differentiation Failing to Track Results Paying too little or too much attention to the competition Ignoring critics Lack of...
How To Boost Your Personal Brand Online
To boost your personal brand online, you first have to understand that Personal branding has to do with everything you represent. Your actions, messaging, and every mode of self-expression which is capable of bringing you authority and overall brand growth. Branding, according to Jeff Bezos, is what people say about you when you’re not in the room. Your brand goes beyond just getting a logo or just putting out your content. Below are 3 ways that you can boost your personal brand online: Discover your brand story Create an audience Market your brand Discover Your Brand Story Every brand has...
Reasons to use Search Engine Optimization (SEO) for your Website
Search engine optimization (SEO) is the process of optimizing your website, to increase traffic by increasing your website’s visibility on search engines. And there are lots of reasons to use SEO for your website. Google only loves you, when everyone loves you first. Wendy Piersall While paid advertisements on social media and other platforms can generate traffic to your website, the majority of the online traffic is driven by search engines and can be generated organically through SEO. 9 Reasons Your website needs SEO SEO pulls quality traffic to your website. It is cost-effective. Increases conversion rate. Helps your brand...