Category: Business

Why you need a social media expert
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Why you need a social media expert

A social media expert can help your brand gain a favourable online reputation. This can, in turn, transfer to real-world brand recognition.  “Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.” Robert Heinlein In this day and age, no one trusts a company without a social media presence. ...

SEO TOOLS YOU MUST HAVE IN 2020
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SEO TOOLS YOU MUST HAVE IN 2020

With SEO tools, you can accelerate your search engine optimization skills and practice. As a beginner, you might encounter several issues, and get confused on how to ensure your on-page, off-page and technical SEO are on point. Most, if not all of these issues can be fixed with the right tool. Using SEO tools is...

7 Digital Marketing Mistakes Small Business Owners Make
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7 Digital Marketing Mistakes Small Business Owners Make

Having a digital marketing strategy is an essential part of promoting your small business and growing sales. Yet too often small business owners try new marketing tactics without measuring the results and knowing how it aligns with their goals. Here are seven mistakes small business owners make with digital marketing, and how to avoid or...

Technical SEO -Search Engine Optimization
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Technical SEO -Search Engine Optimization

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in search engines. In previous posts, we addressed the reasons you need SEO for your website, discussed the basics for on-page SEO and how to use link building to help your off-page SEO. In this...

Off-Page SEO and Link-Building
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Off-Page SEO and Link-Building

Off-page SEO is one of the three techniques of Search Engine Optimization, the other two are On-page SEO and Technical SEO.  First, what is SEO?  SEO is an acronym for Search Engine Optimization which refers to increasing the visibility of your website or web pages on search engines, in order to increase the traffic to...

On-Page SEO: Best practices
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On-Page SEO: Best practices

Before we delve into the best On-page SEO practices, allow me to shed a little light on the term Search Engine Optimization. What is Search Engine Optimization? Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users...

Reasons to use Search Engine Optimization (SEO) for your Website
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Reasons to use Search Engine Optimization (SEO) for your Website

Search engine optimization (SEO) is the process of optimizing your website, to increase traffic by increasing your website’s visibility on search engines. And there are lots of reasons to use SEO for your website. Google only loves you, when everyone loves you first. Wendy Piersall While paid advertisements on social media and other platforms can...

10 ways to increase traffic to your website
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10 ways to increase traffic to your website

  The role of websites in driving the growth of a business can never be overemphasized. It helps in drawing the attention of online visitors who potentially become customers. That’s why most marketers strive to get high-quality traffic before and after a website launch. Website traffic is both an important indicator and driver of business...