With SEO tools, you can accelerate your search engine optimization skills and practice. As a beginner, you might encounter several issues, and get confused on how to ensure your on-page, off-page and technical SEO are on point. Most, if not all of these issues can be fixed with the right tool.

Using SEO tools is a sure way to kickstart your SEO and track well, whether you are a beginner or an expert. However, as a small business, investing in all the SEO tools is not a cost-effective step to take. 

Here’s a list of the 5 SEO tools you must have in 2020:

  • Google Keywords Planner
  • Google Search Console
  • Ahrefs
  • MOzexplorer
  • Ubersugggest

Google Adwords Keyword Planner

Knowing the right keywords to target is all-important when priming your web copy. Google’s free keyword tool, part of Adwords, couldn’t be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go.

However, while useful for keyword research purposes it’s important to realize the numbers provided are approximations rather than exact figures and intended to provide a guide to popularity rather than exact real-time search volume.

Google Search Console

With over 70% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 85% of mobile traffic. – Hubspot

With the above data, it is a no brainer to use an SEO tool like Google Search Console. This tool is the best free SEO tool, simply because the data comes from Google.

Google Search Console is especially beneficial if your target audience is from countries where google remains the number 1 search engine.

When you sign up to use the google search console tool for your website, the data insights you get include the impressions and number of clicks on your website, the number of pages that drove those impressions as well as how the keywords you ranked for influenced your website ranking. 

It has a wealth of insights related to your website’s search metrics including any issues relating to indexing, keyword performance, mobile usability and much more. Google Search Console helps anyone with a website optimize their organic performance.

The suite of tools gives you valuable information about your site at a glance: it can assess your site’s performance and observe potential problems to troubleshoot (like negative spammy links), help you ensure your site is Google-friendly and monitor Google’s indexing of your site. 


Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. While its interface isn’t geared for beginners, it’s a solid choice for experienced digital marketers.

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s one of the best SEO analysis tools around.

The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.

Moz Explorer

Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it.

They also have a free MozBar toolbar that you can download for free that allows you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.

Keri LindenmuthKeri Lindenmuth’s, a Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz. She says, “My favourite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can make to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’

Furthermore, with this tool, you can compare your site’s traffic and optimization to that of your competitors. You can see which pages and search terms your competitors are performing well in and alter your web practices to compete against theirs.

Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

Ubersuggest  is one of the SEO Tools To Have

Ubersuggest is a free tool. It is not just a great way to see what your domain is ranking for, but also to generate new keyword ideas. It can even do some backlink digging for you. If you are looking for a cost-effective way to do keyword research, Ubersuggest should be the route you go. 

Ronald D’Souza, a professional at Angel Jackets, said: “Ubersuggest is one of the best all in one SEO tools, it has everything including competitors backlink research, content ideas, keywords data, traffic analyzer, site audit, and so many other features for free.”

The above SEO tools are only a few from the several tools available. You need to understand how these tools work and utilize them to boost your SEO optimization. 

At Endive, we synchronize skill, experience and the most effective tools to boost your website ranking. Send us a message today to get started with your SEO. 

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