To boost your personal brand online, you first have to understand that Personal branding has to do with everything you represent. Your actions, messaging, and every mode of self-expression which is capable of bringing you authority and overall brand growth.
Branding, according to Jeff Bezos, is what people say about you when you’re not in the room. Your brand goes beyond just getting a logo or just putting out your content.
Below are 3 ways that you can boost your personal brand online:
- Discover your brand story
- Create an audience
- Market your brand
Discover Your Brand Story
Every brand has a story, and without a story, you have no brand. A story is who you are, your interests and passion, your goals and purpose, your traits and personal values.
Lots of brands create their brand tagline from their brand story. When you discover your brand story, you are able to create content and gain an audience in line with what your brand represents.
Create an Audience for Your Personal Brand
The most important part of your brand existence is the audience, and one of the most effective ways of gaining attention, audience and how to boost your personal brand online is through Content development and marketing. Begin with figuring out who you want as an audience and work towards gaining their attention.
When you know your audience persona, you can easily create content that will gain their attention.
Market Your Brand
Marketing your brand simply translates to marketing your content. In marketing your brand online, you have to utilize every necessary channel available to reach out to your desired audience.
- Social media
- A blog
- A website, etc
One of the major goals is to ensure consistency and content authenticity. There are also several ways to push your content and make it reach a wide audience including people who never heard of your brand. These ways include paid media, google ads, content marketing and promotions.
At Endive, one of our goals is to increase your brand awareness and reach. We are committed to getting your brand to your desired audience.