Off-page SEO is one of the three techniques of Search Engine Optimization, the other two are On-page SEO and Technical SEO.
First, what is SEO?
SEO is an acronym for Search Engine Optimization which refers to increasing the visibility of your website or web pages on search engines, in order to increase the traffic to the website.
Now, what is off-Page SEO?
Off-Page SEO, as the name implies, refers to all of the activities that you and others do away from your website to raise the ranking of your website or web pages with search engines.
Let’s focus on how to use linking to help your Off-Page SEO. Building authoritative and relevant links into your website from external sites should be an intentional part of your SEO strategy.
Link-Building steps to Help your Off-Page SEO
- Submitting your links to website directories
- Content Creation (Linkbait)
- Networking and relationships
- Optimizing your social media presence
- Submitting News Releases to Distribution Services
- Guest blogging
1. Submitting to Website Directories:
A web directory is a catalogue of websites online.
While you do not have control over this type of link building, it is the easiest way to start your link-building efforts, very effective in helping your Website’s Off-Page SEO.
An example of a web directory you can submit your URL to is SitesDirectory.
2. Content Creation (Link Bait):
This refers to creating and marketing remarkable content that others naturally want to link to. Sometimes, this content appears as a linkbait, which refers to when you create content, use a title or headline that is deceitful and that pushes people to click on the link to web pages on your website. But that doesn’t mean all ‘link bait’ content is bad. What is important is that you create content that your audience considers relevant.
3. Networking & Building Relationships:
While networking and relationship-building take time, it’s a very effective way to keep your business and your content on the minds of people who might be interested in linking to you. Make a list of the bloggers in your industry who have authoritative and relevant websites. Then start building relationships with them. Follow and tweet with them on Twitter, and give them a little link love by linking to their content in your own blog articles. Once you’re on their radar, they will be more inclined to link back to you if you have content that’s relevant to their audience, too.
4. Optimizing Your Social Media Presence:
Agreed, putting your link on most social media does not really add any SEO juice as these links are no-follow tags. Nevertheless, this gives you an opportunity to put the links to your website or web pages in an external site outside your website. Therefore, the more people engage with you on social media, the likely they are to click on your link or check your website from your profile (Instagram, Twitter)
Also, search engines are increasingly using social cues to identify authoritative websites and content. Use the links in your social media profiles wisely; point them to your website to direct viewers of your profiles back to your website.
5. Submitting News-Releases to Distribution Services:
Submitting news releases, special products alerts and updates about your business is not just a way to get a word out there about your company, rather it also helps to boost your SEO.
Every time your release gets distributed by a wire service and syndicated on a website, BOOM! An external linking.
Even better is when a website picks up and covers the news you’re promoting in an article of their own, generating an even more valuable link. While most news release distribution services charge for their services, there are a few free ones you can leverage, as well.
6. Guest Blogging and Off-Page SEO
After many SEO efforts, it has been proven that guest blogging is the most effective Off-Page SEO link building tactic. Although it requires more content creation on your part, the results are lasting and powerful. Think about it: If you were struggling to fill your blogging queue with valuable content, wouldn’t you jump at the opportunity to publish a guest post from a fellow qualified blogger?
As a blog manager, they get fresh content with little effort. As a contributor, you get control over the anchor text and URLs for the keywords you’re targeting. This way you can link content in the page to contents on your website or through your bio.
Conclusion:
To have an effective SEO strategy, you need to put into effect your on-page, off-page and technical SEO. The process of building links to boost your off-page SEO might seem not to be totally within your control, but if you follow the above tactics, then you are off to a good start. Since you already have the task of running your business, this is time-consuming and requires a lot of expertise, outsourcing it will be a good idea and that is why you have us at Endive.
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