Before we delve into the best On-page SEO practices, allow me to shed a little light on the term Search Engine Optimization.
What is Search Engine Optimization?
Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. – Wikipedia
Why SEO?
Your website is your online office. It works just the same way your offline office works. The more people come to make enquiries, the higher your leads and sales. In the same way, traffic to your website automatically increases your chances of conversion.
There are a number of ways to increase traffic to your website – social media, offline events, etc (read more here). However, Search Engine Optimization is the most consistent, long-lasting way to increase traffic to your website.
In fact, this report from Bright edge shows that B2B Companies generate 2X more revenue from Organic Search than any other channel.
Read more on Reasons to use SEO for your website
What is On-Page SEO?
This simply refers to the SEO steps and actions you take on individual pages on your website to help your website rank higher.
On-page SEO helps search engines understand your website and its content, as well as confirm if your content is relevant to users’ search queries.
What if I tell you that you can get a free On-Page SEO audit from Endive?
Some of the best on-page SEO practices include:
- keyword practices
- Relevant Content
- Optimized images
- Linking
- Relevant tags and categories
Keyword Practices to help your On-Page SEO
When users search for terms, they use certain words. These are the words you are trying to rank for, they are referred to as keywords.
To implement an effective On-page SEO, do the following:
- Keyword Research. Before writing content, it is always important to do keyword research, this helps you confirm keywords that are important to your brand as well as keywords that your competitors are ranking for. Use tools like Ubersuggest, Moz, Wordtracker.
- Include the keyword in HTML tags (title, header tags, meta description)
- Use the keyword in the first 100-500 words (preferably in the first paragraph)
- Distribute the keyword appropriately in your content.
- Avoid keyword cannibalization
Relevant Content helps your On-page SEO
Not to sound cliche, but “content is king”.
While you are trying to rank high in search engines, ensure that your content is not just optimized for search engines but equally relevant to your visitors.
The first thing to remember is that people are in a hurry, so make your content Readable. How?
- Share your content into segments using subheadings – Guide your visitors.
- Write short sentences (more full stops and fewer commas).
- Use compelling and relevant headlines.
- Ensure the introductory and concluding paragraphs give an idea of what the whole content is about.
- Write content that is simple and clear.
- Write content that answers your visitors intent. For example. If your title reads “10 reasons you need a website” ensure that the focus of the content is reasons why you need a website.
Add optimized images.
Adding relevant images helps your On-page SEO.
Add relevant images in strategic positions of the page, do not distract your readers, yet make sure the image cannot be overlooked Add infographics or pictures that depict the message of your content.
Things to note when adding images:
- Include the keyword in the title and the alt text
- Avoid images that are too large (they affect your page speed)
Internal Linking
Strategic internal linking is another important factor in On-page SEO. Internal linking is the process of connecting one page to a different page on the same website. This helps your website in the following ways
- Helps in website navigation.
- Helps build topic authority, thereby distributing ranking power across the website.
- Defines your website’s hierarchy and architecture.
Relevant tags and categories.
Before publishing, put your content under relevant tags and categories in your website, it helps visitors find content more easily.
The more visible and easy you are to find, the more chances you have at increasing your conversions.
When users find your website on SERPs and visit your page, they should enjoy their visit to your office. Answer their questions, guide them through from one point to another. Put things in place to ensure your visitors get the best experience whenever they visit your office.
Remember, to improve your On-Page SEO, you need to pay attention to your keywords, content, linking, images, categorization.
With these, you are sure to have a great start.
Congratulations! You earned a free On-Page SEO audit from Endive
All you have to do is send a message
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