Search engine optimization (SEO) is the process of optimizing your website, to increase traffic by increasing your website’s visibility on search engines. And there are lots of reasons to use SEO for your website.
Google only loves you, when everyone loves you first.Wendy Piersall
While paid advertisements on social media and other platforms can generate traffic to your website, the majority of the online traffic is driven by search engines and can be generated organically through SEO.
9 Reasons Your website needs SEO
- SEO pulls quality traffic to your website.
- It is cost-effective.
- Increases conversion rate.
- Helps your brand build trust.
- Increases brand awareness.
- Increases Website Referrals.
- It is easy to measure.
- It can help you stay ahead of your competitors.
- SEO helps to drive sales.
SEO pulls quality traffic to your website:
Search Engine Optimization pulls in quality traffic to your website. It is an inbound marketing strategy, so, instead of reaching out to people, advertising and disturbing them – which can be downright annoying to some consumers, SEO organically brings people who are already searching for your products and services right to your doorstep.
Search Engine Optimization is Cost-effective:
Search engine’s organic rankings are always based on what its algorithm determines to be the best result for a given query. You don’t need to pay for ads in SEO.
This means that as long as a search engine checked and found your website worthy, it will constantly continue to attract traffic to your site.
High Conversion Rate:
SEO traffic has a high conversion rate. This means that SEO traffic is more likely to convert than any other source of traffic.
With good SEO, you can attract more traffic and also get more opportunities at converting visitors into customers.
Helps Your Brand Build Trust:
With valuable good SEO, your website will get high rankings on search engines, thereby making it easy to find. The more recognisable your website is online, the more trustworthy your brand will be
Increase Brand Awareness:
With high rankings on search engines, your audience will become more aware of your brand and what you have to offer.
Increase In Website Referrals:
SEO will make you gain more website referrals from search engines. It will also likely make your website visitors refer your website to their friends.
SEO Is Measurable:
You can easily measure your conversions and its sources using SEO. For instance, you can measure the amount of progress you have made on your website rankings and organic traffic, and also, with the right tools or a good SEO agency, you can measure which search keywords are the most valuable to your website.
Your Competitors Use SEO:
Everybody is online, that means leads, prospects, customers and even your competitors, are all online. You must recognize that your competitors are using SEO to grow their website and business. Therefore one good way to stay on top of your business is to know what your competitors are doing and beat them to it.
Search Engine Optimization helps Sales:
The truth is, people will always do research online before making a buying decision. Therefore with high rankings on search engines, these people who search online are likely to buy from you.
SEO has proven to be a major contributor to driving both online and offline sales.
As much as Search Engine Optimization (SEO) is important in growing your business, the process is time-consuming and needs a lot of attention. Therefore, running a business and focusing on your SEO can become draining. This is why we have put together an amazing package for you.