The role of websites in driving the growth of a business can never be overemphasized. It helps in drawing the attention of online visitors who potentially become customers.
That’s why most marketers strive to get high-quality traffic before and after a website launch. Website traffic is both an important indicator and driver of business growth.
A quality website can generate more leads, increase conversions, and get more customers. You can read in detail on why it is important for you to have a website –
“10 Reasons you need a website”
Now that you know the importance of having a website, how can you gain quality traffic to your website?
There isn’t a specific tool that will help you generate all the free and high-quality traffic you need on your website.
However, there are multiple channels that work together to drive visitors. This process requires effort, time, and some require money. Some of the strategies and channels that drive traffic to your website include:
- Social media
- Online ads
- Email marketing
- Landing pages
- Blogging
- Google my business
- Online directory listings
- Off-page SEO
10 ways to increase traffic to your website
1. Content creation and optimization:
Why not start a Blog? No matter what industry you are in, a blog is an effective way to regularly publish valuable, unique and fresh content.
Both search engines and users appreciate this. This immediately leads to traffic growth. But the only way this can be effective is if your content is of high quality and it is properly optimized for search engines.
Steps :
i. Get a list of keywords that relates to your business. There are a number of tools for this. E.g Askthepublic.com, Google keyword finder etc.
ii. Write trendy, fresh and well-written articles surrounding these keywords. It’s always better to have the keyword in the topic of your article.
iii. Use images and infographics – People are lazy readers these days, make your content interesting, use images, infographics and the likes to keep readers engaged. It’s not just about putting out content but making sure your readers click-through and even share. These images should also be optimized on your website to help you pop up on SERPs
iv. Use videos- If you can, why not make a video. This content would be great to push on your website and also on youtube, Instagram and any platform your business is on.
v. Create educational content – Online courses, questions and answers, e-books, audiobooks, ultimate guides, tutorials, etc. will provide value to your audience. This will definitely result in a traffic boost, increase your session duration, and add to your credibility.
vi. Optimize old posts – Take some posts that have performed well and republish them in a different format. You could also update them if there is a new development in that field and properly optimize it with the relevant keywords. This will help your blog stay relevant no matter what.
2. On-page/Off-page SEO
You can drive organic search traffic by applying the best practices for on-page SEO. They include creating the page metadata (titles, descriptions, and keywords), providing ALT text for images, SEO-friendly URLs, using target keywords throughout the post and in the headlines, and more.
Steps:
i. Set internal linking – Setting internal linking structure between your pages both increases your website’s credibility for search engines and keeps your readers interested in further reading and opening more pages. This helps improve the click-through rate on your blog.
ii. Long-tail keywords – What are those? These are phrases with a longer word count. They are more natural and are written the way users enter them in Google search — for example, “10 Reasons why you need a website”. It could be very useful in organic traffic driving.
iii. Back-links – Backlinks (also known as inbound links) are links from one website to a page on another website. Pages with a high number of backlinks tend to have high organic search engine rankings. Strive to have backlinks to your website posted on relevant and popular websites that are relevant in your industry. This could also serve as a form of content marketing.
3. Create a Free Google My Business Listing
This platform is totally free, your listing links to your website, so this is a great way to get more traffic to your website. Keep in mind also that Google is getting smarter and smarter with results. If your listing provides all of the information a potential customer needs to make a decision, they might end up on your website or contact/visit your business directly.
4. Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites like Vconnect, yellow pages and so on. For most of these sites, your profile will have a link to your website, so actively updating these listings and striving to get positive reviews is likely to result in more website traffic.
5. You can increase website traffic by using Landing Pages
Landing pages are another free source of getting traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, subscribing to an informative newsletter or starting a free trial.
They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen.
The better the landing page, the more chances for conversions, you can have a number of landing pages for a number of specific reasons, they will all eventually lead back to your main website.
6. Use social media to increase traffic to your website
Social media is one of the most popular free marketing tools that play a role in driving traffic to your website. Do you sell? Why not try running promos strictly on your website, this will also help you acquire emails,
7. Start Email Marketing
If you weren’t doing this before, you have to start it now. Sending out regular relevant newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website.
Provide useful information and links to pages on your website, such as through blog posts and landing pages for particular offers. Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email.
8. Engage Online
This is very important and vital for small businesses. It’s free to be active in online groups and on websites that are relevant to your business.
Add your business pages to online communities, Facebook forums and the likes. This will enable you to put your business out there for free! After all, no business can be successful if it isn’t known.
9. Online ads
This is another vital way to be seen and heard, put your business in everyone’s face as often as possible.
With Google Ads, you pay to have your website (usually a landing page) show up at the top of search results for particular keywords. This is a great way to be seen. While you’re taking time to work on your SEO, you can use this shortcut to get on the first page of Google SERP – you can do this with Google ads (relevant keyword research is vital here).
There are a number of platforms that already have amazing traffic, want to get on those platforms? Make use of display ads.
Furthermore, you can place video ads on youtube. It’s all about boosting your visibility. You can also select preferences through the Google Ads platform so that your business shows up at the top of Google Maps search results.
10. Technical optimization to increase website traffic
You can do this by improving your website’s speed and making it more user-friendly/ mobile friendly. Since more and more users want to browse web pages via smartphones, it’s essential to make your website mobile-friendly.
Let us help you increase website traffic
Getting more website visitors does not happen overnight. It takes some effort but we’re here to take away the hard part for you! Let our team of experts help you increase your website traffic exponentially — it’s an achievable goal with us!
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