A Website is a window through which your business says hello to the world.
Amit Kalantri
There are over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. – Internet Live Statistics
From the statistic above, it is clear that the number of people who use the internet to search up products, businesses or brands have increased significantly.
Therefore, you need to have a well-optimized website to put your business at an advantaged position online.
To get a clearer perspective, check out these ten reasons why you need a website, regardless of the industry you are in:
- It helps build Brand Credibility
- You can attract a wide range of Customers through Google
- A Website is Cost Saving
- Your Competitors have One
- The website stays open 24/7
- Your customers expect it
- A website provides social proof.
- Have More Constructive Conversations
- You can showcase your products and services
- Fading Social Media Reach
It helps build Brand Credibility
A website helps build a brand’s credibility, giving the brand an image and a professional look. Online users tend to judge or trust a brand/business based on how their online outfit looks and feels.
Be honest, would you trust or try to buy from a business you saw online that does not have a website?
You can attract a wide range of Customers through Google
You may be happy with the current number of customers, but every business wants an inflow of new customers. Google (search engines) is one of the first places people turn to when they are looking for products or services. Your chances of showing up on the search engine results page are zero if you don’t have a website for your business.
When you have a well-optimized website, you make your business more visible to potential customers on Google and other search engines, thereby increasing your flow of customers.
It is Cost-Saving
Today, building a website is easier and also more affordable than it used to be.
WordPress is one of the most popular ways to build one and it is 100% free for the core software. If you add a free WordPress theme and cheap hosting, you can be up and running at a very low cost.
Your Competitors have One
Consumers usually start their buying journey with research and recommendations from peers and social network connections. The research mostly entails checking for recommended businesses on Google or other search engines. While a few small businesses/ brands don’t have their website, the others do. This means that a lot of small businesses have a website. Your competitors likely have a website that is appealing to your target audience.
If you want to stay relevant and competitive in your industry, it is important that your business has a footprint online or you are giving your customers a reason to buy from the competition.
The website stays open 24/7
Unlike your business, which most likely does not operate or communicate with customers after-hours, your website stays open 24/7.
A website is accessible and able to provide helpful information, serve as a point of contact or even allow customers to make purchases or submit orders, even when your staff is not available to interact with people looking to do business with you.
Your customers expect it
Like it or not, we’ve moved into a digital age where people are always connected to the world wide web. As a result, most people expect a business to have a website.
Businesses that don’t have a website might be viewed as old fashioned and lose the opportunity to connect with their younger audiences. It all boils down to trust, today’s digitally savvy and impatient customers will look elsewhere because they won’t trust a business without a website.
A website provides social proof.
Customer behaviour is driven mostly by what others have to say about your business.
If your business has a lot of happy customers, you can share their experiences in the form of reviews or testimonials to show potential customers why they should choose you over others.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers. How can you include testimonials on your site, if you do not have a website at all?
Have More Constructive Conversations
A website serves as a platform to answer all basic questions your potential customers may have about your business or brand. When people visit your website, they seek answers to basic questions. Questions like what you do, your products/solutions, your location, contact details, etc. With a properly designed website, your customers can easily get the answers to these questions.
You can showcase your products and services
A website is a great way for you to demonstrate your expertise in your field. Depending on the type of business you own, you could showcase your work portfolio to demonstrate the high-quality services you offer.
In addition to displaying your offerings with attractive images and features, you can also provide short video tutorials or downloadable PDF instructions.
Fading Social Media Reach
You might feel that being on social media is the same as having a website. While having a social media presence is a good thing, it won’t help people find you at the moment they are searching.
Although social media networks have the potential to increase business, relying only on them can be a huge mistake that can cost you in the years to come. The major challenge with using just a Facebook page is that organic reach on Facebook has declined. Gone are the days when you could build an audience and acquire free traffic.
A well-designed website optimised for search engines will help you reach local users searching for the products and services your business offers right when they need it. Social media won’t be able to do this for your business.
In conclusion,
No matter what your business/ brand is, a website can and will generate business, promote goodwill among customers and potential customers, and deliver strong marketing messages. You can create a business without a website but it will be very difficult to grow that business over the long term without one.
Now you know that you need a website. Our rates are pocket friendly and we build responsive websites.
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